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What's in a Name?
What's in a name?

We love Microsoft® Photosynth, and we think it has the power to help every business look better, but there's more to the 'synth' in our name than just that:

syn·the·sis (sĭn'thĭ-sĭs)

The combining of separate elements or substances

to form a coherent whole -Answers.com

The coherent whole that results is considered
to show the truth more completely than would a
mere collection of parts -Encyclopedia Britannica

 

as·sist (ə-sĭst')

To give support to in some undertaking or effort

-Answers.com

Put them together, and you get SynthAssist, a company dedicated to giving support to businesses interested in showing a more coherent picture of who they are to their existing and potential clients.